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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415.122
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b
Item number
.C44 2002
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Cheverton, Peter.
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245 -TITLE STATEMENT
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a
Title
If you're so brilliant- how come you can't identify your key customers?
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h
Medium
BOOK
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b
Remainder of title
the essential guide to key account selection /
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c
Statement of responsibility, etc
Peter Cheverton.
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
London :
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b
Name of publisher, distributor, etc
Kogan Page,
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c
Date of publication, distribution, etc
2002.
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300 -PHYSICAL DESCRIPTION
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a
Extent
x, 146 p. :
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b
Other physical details
ill.
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490 -SERIES STATEMENT
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a
Series statement
The if you're so brilliant- series.
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographical references and index.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Customer Loyalty
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655 -INDEX TERM--GENRE/FORM
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a
Genre/form data or focus term
Electronic books.
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830 -SERIES ADDED ENTRY--UNIFORM TITLE
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a
Uniform title
If you're so brilliant- series.
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856 -ELECTRONIC LOCATION AND ACCESS
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