040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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041 -LANGUAGE CODE
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a
Language code of text/sound track or separate title
eng
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HD69.B7
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b
Item number
C44 2002
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Cheverton Peter
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245 -TITLE STATEMENT
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a
Title
How come your brand isn't working hard enough? /
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h
Medium
BOOK
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b
Remainder of title
the essential guide to brand management /
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c
Statement of responsibility, etc
Peter Cheverton.
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
London :
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b
Name of publisher, distributor, etc
Kogan Page,
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c
Date of publication, distribution, etc
2002.
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300 -PHYSICAL DESCRIPTION
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a
Extent
xii, 180 p. :
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b
Other physical details
ill.
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440 -SERIES STATEMENT/ADDED ENTRY--TITLE
|
a
Title
If you're so brilliant--
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500 -GENERAL NOTE
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a
General note
Includes index.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Product management
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Brand name products
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655 -INDEX TERM--GENRE/FORM
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a
Genre/form data or focus term
Electronic books.
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856 -ELECTRONIC LOCATION AND ACCESS
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