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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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010 -LIBRARY OF CONGRESS CONTROL NUMBER
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a
LC control number
96013658
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020 -INTERNATIONAL STANDARD BOOK NUMBER
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a
ISBN
1-557-866945 (hb-)
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020 -INTERNATIONAL STANDARD BOOK NUMBER
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a
ISBN
1-557-866953 (pbk.-)
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415.13
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b
Item number
.C95 1997
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082 -DEWEY DECIMAL CLASSIFICATION NUMBER
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a
Dewey Classification
658.8
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Czinkota, Michael R.
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245 -TITLE STATEMENT
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a
Title
Marketing management :
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b
Remainder of title
text and cases /
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c
Statement of responsibility, etc
Michael R. Czinkota, Masaaki Kotabe, David Mercer.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
Cambridge, Mass. :
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b
Name of publisher, distributor, etc
Blackwell,
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c
Date of publication, distribution, etc
1997.
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300 -PHYSICAL DESCRIPTION
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Kotabe, Masaaki.
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Mercer, David,
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d
Dates associated with a name
1928-1980.
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