a Record control number 015799414

a ISBN 978-11-1802698-4

a ISBN 1-11-802698-5

a Original cataloging agency NEU GrandLibrary

a Language code of text/sound track or separate title eng

a Classification number HF5415.1265

b Item number .S393 2011

a Dewey Classification 658.8/72

a Personal name Scott, David Meerman

a Title The new rules of marketing & PR :

b Remainder of title how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly /

c Statement of responsibility, etc David Meerman Scott.

h Medium BOOK

a Title proper/short title New rules of marketing and PR

a Place of publication, distribution, etc Hoboken, N.J. :

b Name of publisher, distributor, etc John Wiley & Sons,

c Date of publication, distribution, etc 2011.

a Extent xxxii, 366 pages :

b Other physical details illustrations ;

c Dimensions 23 cm.

a General note Rev. ed. of: The new rules of marketing and PR. 2nd ed. c2010.

a Bibliography, etc Includes bibliographical references and index.

a Summary, etc "David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. It's about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes: a new introduction discussing recent changes to the world of marketing and PR; a brand new chapter on mobile marketing; an additional chapter on real-time marketing and PR; updated information on how to measure the success of your campaigns; a range of new tools; fresh case studies"--Provided by publisher.

a Topical term or geographic name as entry element Internet marketing

a Topical term or geographic name as entry element Public relations

a Personal name Scott, David Meerman.

u Uniform Resource Identifier http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg