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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415.1265
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b
Item number
.S393 2010
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Scott, David Meerman.
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245 -TITLE STATEMENT
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h
Medium
BOOK
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a
Title
Pazarlamanın ve iletişimin yeni kuralları :
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b
Remainder of title
alıcıları doğrudan ulaşmak için basın bültenleri, bloglar, pod yayını, viral pazarlama ve online medyadan nasıl faydalanılır? /
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c
Statement of responsibility, etc
David Meerman Scott ; çev. Nadir Özata .
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
İstanbul :
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b
Name of publisher, distributor, etc
MediaCat ,
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c
Date of publication, distribution, etc
2010 .
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300 -PHYSICAL DESCRIPTION
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a
Extent
278 p. ;
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c
Dimensions
21 cm.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Internet marketing
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Public relations
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