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International marketing : (Usunier, Jean-Claude.)
Bibliographical information (record 707)
International marketing :
Subtitle:
a cultural approach /
Author:
Usunier, Jean-Claude.
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Publisher:
Prentice Hall,
ISBN:
\0131945807 (pbk) :
Edition:
1993.
Classification:
HF
Dewey:
658.848
Detailed notes
- \Includes bibliographical references and index.
Related links
-
Intercultural communication
-
International business enterprises
-
Export marketing
-
International marketing
Items (1)
Barcode
Status
Library
Section
1113515074
Item available
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